IMA Overview

Country overview

Indonesia is a large and geographically diverse country that has abundant resources such as nickel, gold, coffee and other forest and marine resources. As part of the Association of Southeast Asian Nations (ASEAN) free trade zone, Indonesia’s strategic geographic position allows easy onward access to other Southeast Asian countries plus China, Japan and Australia for UK companies looking to expand in the region.

The UK is the seventh biggest investor in Indonesia, after Singapore, Japan, US, South Korea, Netherlands, and British Virgin Islands. The UK’s main exports to Indonesia are machinery and transport equipment, chemical and related products, manufactured goods and crude materials. Major British investors include BP, Jardine Matheson, Unilever, Shell, Standard Chartered Bank, HSBC, Premier Oil, BAT, Prudential, Rolls Royce, GlaxoSmithKline and Astra Zeneca.

International surveys show that Indonesians are trusting consumers, highly receptive to advertising and keen to try new things. Indonesia has over 100 million internet users. It is the world’s third-largest Facebook market and fifth-largest Twitter market. Demand from the new middle class is increasing for modern retail and consumer goods, healthcare, education and professional qualifications, information and communications technology (ICT), transport, construction, and manufacturing.

About IMA Guides

About this guide

This guide aims to provide a route map of the way ahead, together with signposts to other sources of help.

The main objective of this Doing Business in Indonesia Guide is to provide you with basic knowledge about Indonesia; an overview of its economy, business culture, potential opportunities and to identify the main issues associated with initial research, market entry, risk management and cultural and language issues.

We do not pretend to provide all the answers in the guide, but novice exporters in particular will find it a useful starting point. Further assistance is available from the Department for International Trade (DIT) team in Indonesia. Full contact details are available in this guide.

To help your business succeed in Indonesia we have carefully selected a variety of essential service providers as ‘Market Experts’ Click Here

The guide is available in 4 formats:

  • this website

  • a ‘free’ downloadable 'mobile device-friendly’ app – available from the iTunes App Store and Google Play store

  • a full colour hard-copy brochure (to order your copy please Click Here)

  • PDF download/e-flipbook (available to download below)

UKTI Video

About IOE&IT

An introduction to the Institute of Export & International Trade

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Established in 1935, the Institute of Export & International Trade is the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade. Offering a unique range of individual and business membership benefits and a world renowned suite of qualifications and training, the Institute is the leading authority in best practice and competence for businesses trading globally.

To view other videos, please visit the IOE&IT YouTube Channel.

For more information visit:

Market Experts

Doing Business in Indonesia Guide Market Experts - Please click on the logos below to view our Market Expert profiles and to find out how they can help you to succeed in Indonesia!

Education / School Services

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Relocation / Mobility Services

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Case Study

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Office Services / Office Solutions

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Download the 'Doing Business in Indonesia Guide' as an e-Flipbook or a PDF


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Click the button above to Download the full
'Doing Business in Indonesia Guide' as an e-Flipbook

PDF Download

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Click the button above to Download the full 
'Doing Business in Indonesia Guide' as a PDF Document   



Download the FREE Mobile-App! 

Simply search 'Doing Business Guides' 
to download!

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On -google -play

Indonesia I Phone

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